CHI-CHI’S Fiesta Style Salsas, flavors of Mexico in the US

Giselle García

2019-04-01

CHI-CHI’S® launched three new premium sauces for the North American market late last year. The “Fiesta Style Salsas” are made with classic ingredients that Mexicans recognize and love in our gastronomy, now present for our consumers in the United States.

“This new line of sauces is unlike anything in the current CHI-CHI’S® portfolio,” said Giselle Garcia, Brand Manager. "They come in a unique bottle, very different from the current 16-ounce bottle, each one identified by a transparent label that makes the product really stand out when you see it on the shelf.”

Our customers in the US will be able to enjoy these new rooms in the following presentations:

• Chile with Green Tomato
• Chipotle Smoked and
• Roasted tomato.

“All three flavors are intense and can be combined with many dishes. We are inviting our consumers to try them on nachos, hamburgers or simply as an easy dip to snack on, they are perfect for any occasion!” Added Giselle García.

As a new item of the Megamex portfolio, CHI-CHI’S® Fiesta Style, the marketing launch plan revolved around creating expectations among our consumers. Some techniques that the brand team continues to execute are store sampling, supermarket activations, radio and digital media.

For more information on this new release, we invite you to visit:

http://www.chichis.com/fiesta-style.html