Sectors

We are the largest pork producer in Mexico, operating a fully integrated value chain that covers feed production, pig farming, processing, commercialization, and distribution. This vertical integration ensures quality, traceability, and efficiency across every stage of the process. Our products are marketed under the Kekén® brand (domestic market) and Kiniton® (export markets), with a strong presence in Japan, the United States, South Korea, Hong Kong, Canada, and Singapore. We operate a robust distribution network that includes over 440 Maxicarne® retail stores as of year-end 2024, primarily located in southeastern Mexico. These stores also offer grocery items, strengthening our value proposition and enhancing customer service. Production is concentrated in southeastern Mexico, a region with favorable sanitary conditions due to its geographic isolation and status as free from major swine diseases. Processing plants are located in Guanajuato, Campeche, and Yucatán. Our leadership in the pork sector is reinforced by our positioning in high-value market segments, the export of value-added products, and a business strategy focused on quality, operational excellence, and customer satisfaction.

On December 6, 2007, KUO and Grupo Herdez, established a strategic alliance to form Herdez Del Fuerte, S.A. de C.V., a 50/50 joint venture that began operations on January 1, 2008. This company consolidates branded food operations in Mexico, focusing on the production and commercialization of canned and packaged products. In 2024, Herdez Del Fuerte exported products to over 17 countries. The company maintains a diversified portfolio aligned with consumer needs, supported by strong brand equity and a vertically integrated value chain that spans sourcing, production, distribution, and commercialization. Key brands in the Mexican market include: Aires de Campo®: organic foods Blasón®: roasted, ground, and whole bean coffee Búfalo®: hot sauces and olives Del Fuerte®: tomato purée and paste Doña María®: traditional moles and ready-to-serve sauces Embasa®: ketchup-style sauces Herdez®: homemade-style salsas, tuna, mushrooms, vegetables, chiles, soups, and creams Herdez Del Fuerte also distributes the following brands in Mexico under licensing or distribution agreements: McCormick®: mayonnaise, dressings, mustards, jams, spices, gelatin, and teas Kikkoman®: soy and teriyaki sauces Reynolds®: household packaging products General Mills®: baking flours, snacks, and ice creams The business has achieved sustained organic growth through product innovation, market segmentation, and increased penetration. In 2024, the wholesale and self-service channels recorded the strongest performance. Capital investments have focused on strengthening the supply chain, optimizing logistics, and equipping the sales force with tools to enhance customer relationships and support long-term profitable growth.

MegaMex Foods, LLC is a joint venture formed in 2009 by Herdez Del Fuerte, S.A. de C.V. and Hormel Foods Corporation, headquartered in Orange, California. Its purpose is to bring authentic Mexican flavors to the U.S. market through a portfolio of products known for their quality, convenience, and cultural heritage. MegaMex Foods operates a fully integrated value chain—from product development to nationwide distribution—serving key channels such as retail, foodservice, and convenience stores across the United States. Its brand portfolio includes: Herdez®: traditional Mexican salsas and food products Wholly® Guacamole and Wholly® Avocado: refrigerated guacamole and avocado items La Victoria®: salsas and condiments Don Miguel®: frozen Mexican foods such as burritos and tacos Doña María®: mole sauces and nopalitos Embasa®: canned chiles and sauces Tres Cocinas®: authentic pepper pastes for the foodservice segment MegaMex Foods has established a strong position in the U.S. market. Several of its brands lead their respective categories, including Wholly® Guacamole, the top-selling refrigerated guacamole, and Herdez® Salsa Verde, the country’s best-selling green salsa. The company is focused on sustainable growth, with initiatives aimed at operational efficiency, product innovation, and brand development that reflects the authenticity of Mexican cuisine. Its strategy centers on strengthening market presence in the U.S. through investments in technology, digital channels, logistics automation, and commercial expansion.

Dynasol is a global joint venture focused on the production of synthetic rubber, operating through subsidiaries such as Dynasol Elastómeros, S.A. de C.V. (Mexico), Dynasol Elastómeros, S.A.U. (Spain), Industrias Negromex, S.A. de C.V. (Mexico), Insa GPRO (Nanjing) Synthetic Rubber Co., Ltd. (China), and General Química, S.A. (Spain). The company provides high-value solutions for industries such as automotive, construction, adhesives, plastics, footwear, textiles, modified asphalt, and specialty applications like chewing gum base. In 2024, Dynasol exported to more than 60 countries across five continents, solidifying its position as a key player in the global elastomers market. Its portfolio includes both solution rubber, particularly hydrogenated grades aimed at high-value applications, and emulsion rubber, used in sealants, braking systems, high-performance tires, and chewing gum. This product strategy enables the replacement of commodity materials with specialized compounds that improve margins and technical differentiation. Dynasol maintains a strong focus on research and development, driving innovation in specialty materials to meet the evolving needs of industrial customers worldwide.

Resirene is KUO’s business unit specialized in the production of styrenic polymers and plastic compounds, with applications in disposable packaging, household goods, lighting, office equipment, medical devices, and school supplies. In 2024, Resirene exported to 14 countries, serving markets across North America, Central and South America, and Europe. The company operates an integrated value chain in Mexico and offers a product portfolio focused on technical performance, consistent quality, and customized industrial solutions. Its product offering includes: General purpose polystyrene (GPPS) and high-impact polystyrene (HIPS) Transparent styrenic copolymers (SMMA) under the CET® brand, known for their clarity, mechanical strength, and processability Specialty plastic compounds, such as: Resiprene®: thermoplastic elastomers for soft-touch applications Resalloy®: additives for industrial plastic recycling, including Resalloy® PA for the electrical and automotive industries Biorene®: bio-based thermoplastic resin that replaces up to 40% of petroleum-based content with corn or potato starch Read®: flame-retardant additive designed for materials exposed to heat and electrical contact Resirene has developed a robust sustainable product portfolio that reinforces its commitment to circular economy principles: Q-rPS®: a line of post-consumer recycled polystyrene resins that deliver performance equivalent to virgin resin while reducing environmental impact Partnership with UBQ Materials: joint development of compounds incorporating UBQ™, a bio-based thermoplastic made entirely from unsorted household waste Resirene’s leadership in the Mexican market is driven by its innovation capabilities, customer proximity, and reliable service. Its growth strategy focuses on high-value materials, sustainability, and international expansion.

TREMEC is KUO’s business unit specialized in the design, engineering, and manufacturing of transmission systems for the global automotive industry. Its product portfolio includes advanced solutions for light-duty, commercial, agricultural, military, and industrial vehicles. In 2024, TREMEC exported to 14 countries, strengthening its presence across the Americas, Europe, and Asia. The company serves global OEMs and Tier 1 suppliers. Its portfolio is structured around 11 product lines, including: Rear-wheel manual transmissions and Dual Clutch Transmissions (DCTs) for high-performance sports cars, pickups, and commercial vehicles Transfer cases for 4x4 platforms Mechatronic subsystems for transmission automation Electric conversion systems for next-generation mobility Transmission components for agricultural, industrial, and military applications TREMEC products are integrated into vehicle platforms such as the Shelby GT500, Chevrolet Camaro, GM Corvette, Ford Shelby Cobra, Dodge Challenger, Ford and GM Pickups, Cadillac, Ram Sport, and Ram 4x4. The company also supplies transfer cases to INEOS, as well as components to BRP, AM General, Daimler, Eaton, Volvo, CNH, Parker, and mechatronics systems for Graziano, Getrag, and Knorr. TREMEC supports both original equipment manufacturers (OEMs) and the aftermarket segment, delivering performance, reliability, and technological innovation aligned with the evolving demands of electrification and energy-efficient mobility.