diversification

diversification

% REVENUE

BY SECTOR

Consumer
sector

It is integrated by the Pork Meat and Branded Foods segments. Through Kekén, Herdez del Fuerte and Megamex Foods, we are leaders in the categories we operate in, with products and brands that are nationally and internationally recognized.

PORK MEAT
KEKÉN

We produce, market and distribute pork in different presentations: cuts, seasoned meat, frozen food and live pork. Our business is vertically integrated, from genetics, farms, feed plants, to processing plants and our own distribution channels, which allows us to have complete control over the quality of the products we offer and generate greater added value for the business.

Under the Kekén brand we are the largest pork producer in Mexico and under the Kinitón brand we are one of the main exporters to China, Japan, the United States and South Korea, among others.

Nationwide, we have the Maxicarne retail network, which completed the year with more than 490 stores, where we sell pork, beef and poultry products, as well as strategically located distribution centers, routes for direct delivery to businesses, self-service sales, wholesalers, food service, consumer centers and packing plants.

Significant growth
in exports to
China

Significant growth in exports to China

BRANDED FOODS
HERDEZ DEL FUERTE

Through a strategic alliance with Grupo Herdez, we maintain a Joint Venture called Herdez del Fuerte. Through this partnership, we produce and market food of the highest quality with a portfolio of highly recognized brands in the categories of tomato puree, ketchup sauce, homemade sauces, mole sauce, canned vegetables, among others.

Solid dynamism
in domestic market:
sauces, puree, vegetables
and ketchup

Solid dynamism in domestic market: sauces, puree, vegetables and ketchup

MEGAMEX FOODS

As a part of Herdez Del Fuerte, we operate a Joint Venture with Hormel Foods, called Megamex Foods. Through this business we produce and distribute a wide variety of food products under three main categories: guacamole, frozen food and sauces for the American market. With more than 10 years of experience, we have become the largest guacamole marketer and have achieved an important position in the Herdez brand salsa category in this territory.

We are the largest
guacamole marketer
in US

Somos el mayor comercializador de guacamole

Chemical
sector

SYNTHETIC RUBBER

Through our strategic alliance with Repsol, Dynasol has positioned itself as a leader in manufacturing synthetic rubber in Mexico and one of the main players worldwide.

With presence in more than 70 countries and manufacturing plants in three continents, this business is recognized for having a diversified portfolio of applications and specialties that maintains a constant focus on innovation.

Dynasol has
positioned
as a leader in
manufacturing
synthetic rubbe
in Mexico

Dynasol has positioned as a leader in manufacturing synthetic rubber in Mexico

POLYMERS

In Resirene we produce and commercialize different applications of polymers with specific features to meet our customers’ needs. Thanks to our flexibility and constant innovation, we are the leaders in the Mexican market and have a strong international presence in the export market.

Through our positioning in the industry, Resirene has represented an opportunity and a competitive advantage in the distribution and commercialization of chemical products.

Volume growth in
different applications

Volume growth in different applications

Automotive
sector

TRANSMISSIONS

Tremec manufactures and assembles high performance components and transmissions. This business is noted for the constant innovation and quality of its products, which are aimed at different platforms, from sports cars to military, recreational and agricultural vehicles. The technology we offer meets the market’s key needs for automation, emissions control, fuel efficiency, torque capacity and refinement, positioning us as a benchmark in this industry.

We recently concluded an investment for the development of a Dual Clut Transmission (DCT) with highly technological components that allows us to position ourselves in a market niche with high quality standards.

DCT Launch for the
2020 Chevrolet
Corvette Stingray

DCT Launch for the 2020 Chevrolet Corvette Stingray

AFTERMARKET

We produce and commercialize automotive spare parts such as pistons, brakes, bearings, gaskets and seals, among others. Our main brands are: Fritec, TF Victor and Moresa, which are recognized in the market for their quality and competitive prices. Through Dacomsa, we market and distribute our products, providing added value by offering training and maintaining direct contact with customers.

In addition, during this year we launched our digital sales channel, which allows us to reach the markets we serve in an efficient manner.

Increased on sales
of brakes and
engine parts

Increased on sales of brakes and engine parts