Sectors
Our business model
Our constant focus on innovation and excellence has allowed us to maintain a leadership position in all the businesses in which we participate, which are concentrated in the Consumer, Chemical and Automotive sectors.
A large part of the success of our strategy is a group of more than 24,000 employees who share the Group's values and vision, together with a solid Corporate Governance with high ethical and transparency standards and a sustainability strategy that guarantees KUO's permanence over time.
Consumer
Sector
We produce, market, and distribute pork in different presentations: cuts, seasoned meat, frozen food, and live pork. We are vertically integrated; therefore, we have control from genetics, farms, feed plants, processing plants and our own distribution channels, which has allowed us to offer superior quality products sold in Mexico under the Kekén brand and abroad under the Kiniton brand, reaching countries such as China, Japan, South Korea, and the United States.
Our distribution channels are comprised by exports and domestic sales. Domestic sales include a network of Maxicarne outlets, which closed the year with 504 stores. We also have strategically located distribution centers, routes for direct delivery to businesses, sales to self-service stores, wholesalers, food service, consumer centers, packing plants and, recently, a digital sales application.
504
Maxicarne
stores
We produce and market food through a portfolio of brands successfully positioned in the market.
Herdez Del Fuerte
We have a joint venture with Grupo Herdez. Through this alliance, we produce and market food in categories such as tomato puree, ketchup, homemade salsas, mole, canned vegetables, among others, with nationally and internationally recognized brands.
MegaMex Foods
Joint Venture between Herdez Del Fuerte and Hormel Foods, through which we produce and distribute a wide variety of food products for the American market in the categories of guacamole, salsas, and frozen food. With more than 10 years of experience, we have become the largest guacamole seller and have achieved an important position in the salsas category.
+1.5K
Products in
the portfolio
Chemical
Sector
Through our joint venture with Repsol, Dynasol is the largest synthetic rubber producer in Mexico and one of the largest worldwide. We have presence in more than 70 countries and production plants in Mexico, China, and Spain, representing an important competitive advantage for the business. Our products have diverse applications such as tires, adhesives, sealants, asphalt modifiers, waterproofing membranes, thermoplastic compounds, among others. The use of some of our applications helps reduce energy consumption, increase the useful life, and improve the properties and performance of the final products in which they are incorporated.
Presence in
+70
countries
At Resirene, we are the leading polystyrene producer in Mexico, with exports to nearly 20 countries around the world. This material has specific characteristics to meet the needs of diverse industrial applications. Our customers transform the product into packaging and disposable products, lighting, school supplies, office equipment and home accessories, among others. We also commercialize industrial chemicals and have a distribution center where we offer comprehensive services.
Automotive
Sector
Through Dacomsa, we are the leading producer of automotive spare parts for engine, brake, and powertrain systems in Mexico. We distribute pistons, brakes, bearings, gaskets, and seals, among others.
In addition, we offer added value to our customers by maintaining direct contact and training in the use of our products. We also have a digital sales channel, which allows us to reach the markets we serve more efficiently.
Tremec manufactures and assembles high performance transmissions and components, being the only independent producer with exports to 17 countries. This business is known by the constant innovation and quality of its products, which are aimed at different platforms, from sports cars to military, recreational and agricultural vehicles.
Our production offers technology that responds to key market needs for automation, emission control, fuel efficiency, torque capacity and refinement.
Facilities
Consumer Sector
All processing plants have TIF (Federal Inspection Type) certification, certifying that they comply with the highest health and hygiene standards, which are evaluated by specialists who guarantee the quality and safety of the products through various physical, chemical, and microbiological tests.
In addition, we have HACCP certification, which addresses food safety through the identification, analysis, and control of physical, chemical, biological, and radiological hazards.
Finally, we have FSSC 22000 certification, which guarantees the implementation of a food safety management system, and ISO 9001-2015, which ensures the highest quality in our processes.
53
Own farms
Distributed throughout the state of Yucatán
108
sharecroppers’ farms
3
Processing plants
3
Balanced feed plants
INDUSTRIAS SLP
San Luis Potosí
Mole, nopales, homemade sauces, hot sauces, and ground tomatoes
SANTA ROSA VEGETALES
Los Mochis, Sinaloa
Salsas, peppers, and vegetables
SANTA ROSA
Los Mochis, Sinaloa
Packaged tomato products
INTERCAFÉ
Oaxaca, Oaxaca
Coffee
PLANTA DE ALIMENTOS DESHIDRATADOS DEL BAJÍO
Villagrán, Guanajuato
Peppers dehydration, blending and milling
AVOMEX
(PLANTA SABINAS 1)
Sabinas, Coahuila
Guacamole and Salsas for export
AVOMEX LTDA.
(PLANTA SABINAS 2)
Sabinas, Coahuila
Avocado pulps and Guacamole for export
DON MIGUEL FOODS
Dallas, Texas
Ready-to-serve frozen Mexican food
Facilities
Chemical Sector
INDUSTRIAS NEGROMEX
Altamira, Tamaulipas
Emulsion rubber and nitrile rubber
Installed capacity: 130,000 tons/year
DYNASOL ELASTÓMEROS
Altamira, Tamaulipas
Solution rubber
Installed capacity: 110,000 tons/year
DYNASOL ELASTÓMEROS
Santander, España
Solution rubber
Installed capacity: 120,000 tons/year
INSA GPRO SYNTHETIC RUBBER
Nanjing, China
Nitrile rubber
Installed capacity: 30,000 tons/year
LIAONING NORTH DYNASOL SYNTHETIC RUBBER
Panjin, China
Solution rubber
Installed capacity: 100,000 tons/year
GENERAL QUÍMICA
Álava, España
Chemical Specialties
Installed capacity: 30,000 tons/year
RESIRENE
Tlaxcala, México
Polymers
Installed capacity: 200,000 tons/year
Facilities
Automotive Sector
KUO MOTOR
Celaya, Guanajuato
Pistons
13,242 square meters
KUO MOTOR
Celaya, Guanajuato
Gaskets
7,770 square meters
FRICCIÓN Y TECNOLOGÍA
Iztapalapa, CDMX
Brake shoes
23,768 square meters
TRANSMISIONES Y EQUIPOS MECÁNICOS
Pedro Escobedo, Querétaro
Components
77,760 square meters
TRANSMISIONES Y EQUIPOS MECÁNICOS
Santiago de Querétaro, Querétaro
Lightweight Transmissions, Transfer Cases, Gear Fan Drive, DCTs and Components
417,191.15 square meters
TRANSMISIONES Y EQUIPOS MECÁNICOS
Zedelgem, Belgium
Mechatronic systems for sports car applications and solenoids for DCT subsystem applications
35,031 square meters
TREMEC CORPORATION
Wixom, Estados Unidos
Design, manufacture and assembly of transmissions and powertrain products
76,687 square meters
Value Chain
Consumer Sector
Strategy
Maintain leadership in the production and marketing of pork in Mexico, strengthening export markets and leveraging the competitive advantages of the business, vertical integration, and strategic location.
Strategy
Consolidate the leadership position of our brands and products in Mexico and the United States. Increase brand presence, mainly in the guacamole and salsa categories.
Value Chain
Chemical Sector
Strategy
Maintain our position among the top ten participants worldwide, taking advantage of the geographic distribution of our plants.
Achieve a higher percentage of value-added applications within our portfolio.
Increase market share in asphalt modifiers and adhesives in the United States and Europe.
Strategy
Maintain our leadership position in Mexico and increase the level of exports.
Achieve a higher percentage of value-added applications within the portfolio.Increased focus on sustainability through innovation and focus on Circular Economy.
Constant focus on innovation and development of proprietary technology for the development of transmissions and components for high-performance vehicles.
Value Chain
Automotive Sector
Strategy
Continue to be the leading manufacturer and distributor of automotive parts in Mexico.
Growth in the export market.
Creation of new product lines.
Consolidation of the digital market.
Strategy
Constant focus on innovation and development of proprietary technology for the development of transmissions and components for high-performance vehicles.
