At KUO, we seek to maintain long-term relationships with our customers by offering innovative products that meet their needs, with high quality and at a fair price. In addition, we focus on providing excellent service.
We ensure that we manage our commercial relationships correctly by complying with the internal policies of each business related to labeling, communications, and marketing, which are also aligned with the regulations of Mexico and the countries where we export. This helps us to maintain our customers' and consumers' trust in our brands.
In addition, we maintain a culture of ethics and integrity, establishing commercial relationships in accordance with our Code of Conduct and ensuring that customers and consumers receive transparent information on prices, terms and conditions and other relevant information through various channels, such as telephone, social networks, website, institutional communication, and labels and packaging.
We focus on serving customers effectively. That is why we have feedback mechanisms so that they can communicate their complaints or comments about our products. We follow up immediately on all complaints received to ensure that they are properly addressed and resolved in a timely manner. We take your comments into account in order to develop marketing strategies, develop new campaigns and improve our products or services.
To ensure the peace of mind of our customers and other stakeholders, we protect your workforce's personal information as indicated in our data protection policy, which is aligned with the Federal Law for the Protection of Personal Data.
Zero cases of non- compliance related to marketing.
In 2022, none of our businesses reported any cases of non-compliance related to communications or marketing.