The Branded Foods business operates through Herdez Del Fuerte, a strategic alliance between KUO and Grupo Herdez established in 2008, focused on the production and commercialization of branded foods in Mexico. Operations are supported by a diversified portfolio and licensing and distribution agreements that expand the business’s presence across several market categories.

Among the leading brands in the portfolio are Del Fuerte®, Herdez®, Doña María®, and Embasa®, each holding a relevant position in multiple categories within the Mexican food market.

During 2025, investments were primarily directed toward strengthening the supply chain, optimizing logistics processes, and supporting the business’s profitable growth. These initiatives included infrastructure and technology projects aimed at improving operational efficiency and quality across the different stages of the operation.

Herdez Del Fuerte’s operational platform is supported by a logistics and production network with presence in both Mexico and the United States, enabling efficient service to key distribution channels and agile responses to market needs.

With leading brands in their categories and a solid infrastructure, Herdez Del Fuerte continues to consolidate its position as one of the pillars of the Branded Foods business and a significant value generator for KUO’s consumer sector.