Through MegaMex Foods, we participate in a joint venture between Herdez Del Fuerte and Hormel Foods Corporation, with a strong position in the production, marketing, and distribution of Mexican foods in the United States. Our presence is focused on high-growth categories such as sauces, refrigerated avocado products, and frozen foods.

The portfolio includes well‑recognized brands in the U.S. market, among which Wholly® Guacamole, La Victoria®, and Chi‑Chi’s® stand out, each with a relevant position in their respective categories.

The business strategy combines brands with a Mexican identity, operational and logistical capabilities in the United States, and direct relationships with leading distribution channels, enabling agile responses to consumer preferences.

During 2025, operational efficiency was further strengthened through investments in technology, logistics automation, digital channels, and the expansion of commercial capabilities, with the objective of supporting the business’s long-term profitable growth.

With a solid operational platform, MegaMex Foods continues to establish itself as a growth driver in the consumer goods sector in the U.S. market.