ES
Sobre
KUO
En KUO reafirmamos nuestro inquebrantable
compromiso con la creación de valor para
todos nuestros grupos de interés
About
KUO

GRI 3-3: Economic performance, 2-1, 2-6 

At KUO, we reaffirm our unwavering
commitment to creating value for
all our stakeholders
Sobre KUO

We are KUO, a Mexican industrial conglomerate, leader in Mexico, with operations in the Consumer, Chemical and Automotive sectors

Our presence extends to more than 70 countries, supported by a workforce of more than 24 thousand employees.

The Company's business strategy is focused on diversification, encompassing diverse industries, geographies, currencies, customers, and suppliers. In addition, we are focused on a continuous growth plan that strengthens our global presence and contributes to the economic development of the communities in which we operate. At KUO, we are committed to constant innovation and operational excellence, ensuring that our growth is both profitable and sustainable.

Edificio KUO

Business
Portfolio

Our business model has demonstrated remarkable competitiveness and resilience in achieving outstanding results, even in a context of global economic challenges.

Sector porcícola
Logo Kekén

Pork Meat

Sector porcícola
Logo Kekén

Porcícola

Mexican leader in the production of high-quality pork meat in several presentations, from premium steaks to frozen foods.

The business stands out for its vertical integration, ranging from genetics to its own distribution channels.

The commercial strategy is divided into two main areas: domestic and export. Domestically, our Kekén® brand continues to be a leading pork meat producer in Mexico. It is supported by a network of more than 400 Maxicarne® stores that offer a variety of pork, poultry, and beef products. In addition, we have strategically located distribution centers and diverse delivery routes to meet the needs of customers ranging from supermarkets to wholesalers and food service.

In the export segment, under the Kinitón® brand, we maintain our position as Mexico's leading exporter to demanding markets such as Japan, the United States and South Korea, consolidating our global presence and contributing to the country's economic growth.

Our commitment to quality and food safety is reflected in our certifications. All of our processing facilities are TIF (Federal Inspection Type) and FSSC 22000 certified, guaranteeing compliance with the most rigorous hygiene and sanitation standards. In addition, we have obtained HACCP and ISO 9001-2015 certification, ensuring the implementation of food safety management systems and guaranteeing the highest quality in all our processes.

During 2023, the business faced several challenges, most notably the cost increase of the main raw materials, corn and soybean paste, but these impacts were reversed during the second half of the year, thanks to operational efficiencies, a normalization in the price of raw materials, and the integration of the recently acquired rendering facility.

KEKEN.COM.MX

+50

Own farms

2

Artificial insemination centers

+400

Maxicarne stores

3

Animl feed facilities
Umán, Yucatán
Komchén, Yucatán Hunucmá, Yucatán

3

Processing facilities
Umán, Yucatán
Sahé, Yucatá
Irapuato, Guanajuato

1

Rendering facility

Sector porcícola
Logo Kekén

Porcícola

Logo Herdez del fuerteLogo Megamex

Branded Food

Logo Herdez del fuerteLogo Megamex

Alimentos de marca

Alimentos balanceados, Herdez

HERDEZ DEL FUERTE

In partnership with Grupo Herdez, we maintain a solid strategic alliance that gives life to our joint business, Herdez del Fuerte.

This business produces and markets food with the highest quality, offering a diversified portfolio of highly recognized brands in the market. The product range includes tomato puree, ketchup, homemade salsas, mole, canned vegetables, among others.

During 2023, we focused our efforts on product and presentation innovation to satisfy the demand of the markets we serve, achieving significan tgrowth in our main categories.  

HERDEZ.COM.MX

MEGAMEX FOODS

Business that arises from the association between Herdez del Fuerte and Hormel Foods.

Through this Joint Venture, we specialize in the production and distribution of a wide variety of Mexican products for the U.S. market, covering three main categories: guacamole, sauces, and frozen foods.

The company focuses on providing authentic, high-quality products that reflect Mexico's culinary richness, both for domestic consumers and the foodservice industry. Today, we have established ourselves as the leading guacamole marketer and have achieved a leading position in the competitive salsa market.

MEGAMEXFOODS.COM

24

Distribution centers
22 Mexico
2 United States

10

Facilities
2 Sinaloa
2 Coahuila
2 Querétaro
1 San Luis Potosí
1 Oaxaca
1 Guanajuato
1 Texas

Logo Herdez del fuerteLogo Megamex

Alimentos de marca

Sector Consumo, alimentos de marca
Logo resirene

Polímeros

Logo resirene

Polímeros

Main polymer producer in Mexico.

Over four decades of experience in the industry, Resirene specializes in the production of polystyrene, an essential material used in a wide range of applications, from packaging and disposable products to applications for the electronics, lighting, school supplies, consumer products and office equipment segments, among others.

We are currently developing new applications focused on the circular economy, using recycled materials to reduce our environmental footprint and encourage a more responsible use of resources.

Today, our presence extends to more than 20 countries around the world, contributing to the development and growth of various industries at an international level.

RESIRENE.COM.MX

1

Facility with an installed capacity of 200 thousand tons per year
1 Planta | Tlaxcala
1 Distribution center | Veracruz

Logo resirene

Polímeros

Polímeros
Sector Químico, hule sintético
logo Dynasol

Synthetic Rubber

Hule sintético
logo Dynasol

Hule sintético

Leading producer of synthetic rubber in Mexico and one of the main producers globally.

Our commitment to constant innovation drives our ability to offer differentiated and sustainable solutions in the market. Our portfolio includes a wide range of applications used in different products such as asphalt modifiers, tires, adhesives, sealants, waterproofing membranes, thermoplastic compounds, among others.

The business operates globally, with facilities in the Americas, Europe, and Asia, which represents a significant competitive advantage, particularly in a context where the chemical industry is experiencing a trend toward regionalization. This global presence allows us to adapt nimbly to the specific needs and regulations of each market, while strengthening our ability to provide customized and efficient solutions to our customers around the world.

Likewise, we are focused on offering innovative solutions that not only meet market demands, but also contribute positively to the environment and the circular economy.

DYNASOLGROUP.COM

6

Facilities with installed capacity of more than 500 thousand tons per year
2 Mexico
2 Spain
2 China

Hule sintético
logo Dynasol

Hule sintético

Transmisiones
Logo Tremec

Transmissions

transmisiones
Logo Tremec

Transmisiones

We specialize in the manufacture and assembly of transmissions and components for high performance vehicles

With a presence in international markets, exporting to a total of 14 countries. The company stands out for its continuous focus on innovation and quality products, which find application in a wide range of platforms, from sports to recreational and agricultural vehicles.

Our business strategy is based on the constant development of innovative products incorporating the most advanced technology available in the market. We strive to meet the most demanding industry standards, maintaining a special focus on key areas such as automation, emission control, fuel efficiency and torque capacity. In addition, continuing our focus on value creation, the recent acquisition of Electric GT will allow Tremec to enter the electrification market.

TREMEC.COM.MX

4

Facilities with an area of over 300,000 SQM
2 Mexico
‍1 Be
1 United States

transmisiones
Logo Tremec

Transmisiones

Refacciones
Logo Dacomsa

Aftermarket

Logo Dacomsa

Refacciones

Refacciones

Our Aftermarket business focuses on three main segments: engine parts, brakes, and powertrain.

Over the years, we have developed renowned brands recognized for their quality and strength, with the objective of offering efficient solutions in the commercialization and distribution of products for the automotive aftermarket.

Our distribution center, Dacomsa, strategically located in central Mexico, plays a key role in temporarily storing all products from our production facilities. These products are then distributed to our customers for sale and use.

DACOMSA.COM

3

Facilities with a surface area of over 45,000 SQM
2 Guanajuato
‍1 M

Logo Dacomsa

Refacciones

Refacciones

Consumer

SASB FB-MP-000.A, FB-MP-000.B

Pork Meat
Branded Food

Chemical

RT-CH-000.A

Polymers
Synthetic Rubber

Automotive

SASB TR-AP-000.A, TR-AP-000.B, TR-AP-000.C

Transmissions
Aftermarket