ES
Message from the Chairman and Chief Executive Officer Downloads Contact

2023
Integrated
Report

01.

About Kuo

02.

Sustainability model

03.

Risk management and monitoring

04.

Corporate Governance and transparency

05.

Employee development

06.

Social management

07.

Customer satisfaction

08.

Sustainable processes and products

09.

Responsible supply chain

10.

Operational efficiency and continuity
Customer
satisfaction

GRI 3-3: Sales practices, 417-1, 417-2, 417-3

We are committed to delivering products of
exceptional quality, exceeding expectations
and strengthening long-lasting relationships
with our costumers
Satisfacción del cliente
Satisfacción
al cliente
Nos comprometemos a ofrecer productos
de calidad excepcional, superando las
expectativas y fortaleciendo relaciones
duraderas con nuestros clientes

This vision drives us to offer innovative products that effectively meet consumer needs and adhere to the highest standards of quality and competitiveness.

The management of commercial relationships is governed by principles of transparency and ethics, in full compliance with internal and external labeling, communication and marketing regulations. These practices are designed to strengthen trust in our brands both domestically and abroad, complying with the relevant regulations both in Mexico and in the global markets in which we operate. We foster a corporate culture based on integrity and accountability, according to our Code of Conduct, and we ensure that all information, including prices, terms, and conditions, is communicated in a clear and accessible manner. During 2023, there were no reported cases of non-compliance in communications or marketing in any of the businesses.

We also prioritize the privacy and security of the workforce's and other stakeholders' personal information, strictly complying with our personal data protection policy, which is aligned with applicable regulations. Our commitment to high quality customer service is demonstrated through feedback mechanisms, which allow us to quickly address and solve any questions or complaints, using these important insights to continuously improve products, services, and marketing strategies.

Kekén, satisfacción del cliente

Our main commitment is to promote people's wellbeing by offering quality and healthy food

CONSUMER
‍
We rigorously comply with official regulations and standards, guaranteeing the highest standards of labeling, communication, and marketing. In this sense, we do not advertise to children.

Regarding labeling, we follow the guidelines that regulate this practice for food and beverages. This approach ensures that our consumers have the information they need to make informed decisions. We also have a website (https://keken.com.mx/nutricion/) that communicates the nutritional benefits of our products.

On the other hand, we recognize the importance of maintaining efficient channels for receiving complaints and suggestions related to our products. To this end, we have implemented various mechanisms for our customers to communicate with us. At all our points of sale, we have installed signage that informs customers about our hotline. In addition, we understand the value of digital platforms in modern communication, which is why all complaints and suggestions received through our social networks and website are immediately redirected for analysis and resolution.

keken.com.mx/contacto

CHEMICAL
‍
At our Synthetic Rubber business, we are committed to designing the labeling and packaging of our products and their derivatives with the objective of providing relevant information about their content, safe use, and proper disposal practices. This initiative reflects our commitment to transparency and environmental responsibility, allowing our customers and users to make informed decisions and contribute to the care of the environment.

At the Polymers business we offer a wide range of products, ensuring that each one contains complete and accurate information for our customers. This information includes details on the origin of components, product content, instructions for safe use and recommendations for proper disposal. This approach reflects our commitment to transparency and environmental responsibility in all our operations and business relationships.

Automotriz, satisfacción del cliente

We are firmly committed to complying with all labeling requirements for our direct customers.

AUTOMOTIVE
‍
At our Transmissions and Aftermarket business lines, we are firmly committed to complying with all labeling requirements for our direct customers. This guarantees that 100% of our products provide all the necessary information, thus ensuring that our customers make informed decisions. This approach reflects our commitment to transparency and quality, the cornerstones of our customer service.